It could be stated that economics, as a social science, is largely dependent on psychological findings. This is especially true when we consider the subject of consumption satisfaction. From Aristotle’s hints to Jevons and Menger’s propositions of marginal utility theories, the concept of satisfaction in relation to values has been a great area of interest. However, the focus has mostly been directed toward the mathematics of marginal utility diagrams and less to the behaviou

The UK's Cycle to Work scheme, a flagship active travel policy, is an economically inefficient and socially regressive tax break that primarily benefits high-income, white men, rather than effectively promoting cycling. To a large extent, addressing cycling uptake effectively requires targeted investment in infrastructure, safety and equitable access. I love to hate the cycle-to-work scheme. Popular and politically untouchable, it has become what critics call a “sacred cow” o

Imagine this: you are handed a plain lunch. No menu, no story, no price. Just a plate eaten between lectures in an ordinary city. From that plate alone, what could you infer about the economy that produced it? You would notice globalisation before taste. Supply chains before preferences. Incentives before culture. How far the ingredients travelled, how much processing occurred, and whether the food required skill or labour: all reveal information about wages, regulation, tech

Following the marginalist revolution, the notion of positive economics as a "value free science with no place for value judgements of any kind" (Boumans and Davis 2011, p.169) began to emerge, diverging as a separate study from political economy. Many scholars began to argue that economics was a universal and objective science in which political considerations had no place. Keynes (1891) called economics a study of "what is" rather than "what ought to be". This essay seeks to

Is your phone listening to you? One moment you’re chatting about the newest trending makeup product - phone in hand. And the next time you’re online, doomscrolling TikTok’s or Instagram reels, ads for that specific cosmetic and content promoting that coveted must-have pops up everywhere. Coincidence, or is Mark Zuckerberg secretly in your walls?  Probably not. AI algorithms push content that you’re more likely to enjoy — carefully measured by your watch time, engagement,

How utilising the power of fMRI and EEG techniques can help us to better understand why we make irrational decisions

Brazilian and Argentinian presidents da Silva and Fernández announced their intention to establish a common currency

An investigation into the relationship between uncertainty and credit spreads